Dugan Aylen, QFP – Founder, Chief Operating Officer

DugDug has specialized in everything to do with franchisee recruitment for the last 12 years and has a passion for helping franchise companies find the right profile of franchise owner, as well as ensuring that potential franchisees go through the right process to ensure they also come to the right decision.

Away from franchising, Zimbabwean Dug lives with his wife and two children, Pippin and Quinn, in North Norfolk, England and loves triathlon, sailing, barefoot trail running, mountain biking and road cycling.

Paul Keiser, Founder, Chief Executive Officer

PaulPaul’s entrepreneurial approach and experience blends management skills with practical, feet-on-the-street consultative marketing and sales experience. Comfortable in the field and in the boardroom, his background has created a documented track record of innovative sales processes and online and offline marketing programs. Paul is known for his ability to assess opportunity quickly, size up complex situations and move clients to act on opportunities.

Paul has been associated with numerous startups, intrapreneurial divisions as both an owner and key man. He excels in bringing new concepts to market and is a seasoned CRM, marketing automation and marketing infrastructure professional. His 35 years of business experience encompasses operations, client service, product development and marketing and sales strategy.

Prior to founding Franchise Pipeline Solutions, he served 13 years as the managing partner of Sales Conversion Group, primarily focused on helping clients using data for strategic competitive advantage.

During his career, he has worked with numerous midsize and Fortune 1000 clients, including Spring-Green Lawn Care, Purolator, National Louis University, Sears, Webprez, BellSouth, Ameritech, SBC, Lucent Technologies and Verizon. Paul holds Bachelor of Arts degrees from Indiana University of Pennsylvania with majors in journalism and political science.

Seth Lederman – Chief Sales Officer

SethSeth is a franchise acquisition and franchise development specialist based in Dallas, TX.

Based on his extensive experience finding and nurturing franchisee recruitment candiates, he became increasingly frustrated by the antiquated recruitment methods used by the franchise industry. He believes that franchisors must emerge from these past practices. Otherwise, it will accelerate already observable negative impacts, not only on franchisor growth, but on other professional service providers, that assist in the recruitment process.

Seth views Franchise Pipeline Solutions as a franchisee recruitment disrupter. “FPS represents a set of specialized recruitment solutions, often spoken of in the industry, but rarely implemented. No one delivers the kinds of recruitment productivity gains FPS has regularly produced.”

The majority of Seth’s time is spent successfully placing aspiring entrepreneurs in a business of their own, developing emerging franchise brands via internal recruitment efforts and helping “main street” businesses transform themselves into a franchise system.

Seth, an author with works on three of Amazon’s Best Seller Lists, is a multi-faceted entrepreneur with vast experience in small business success including ownership of a healthcare and business consulting enterprise. He is a business coach and consultant to businesses in a variety of industries within and out of franchising.

Seth is a media recognized authority and expert in the field of business development. He has studied with and been mentored by small business “guru” Michael Gerber, best-selling author of The E-Myth. In his spare time, Seth enjoys fine food and wine, aviation, fitness and spending time with his fiancée Amy and their three felines.

Katie Snelling – 
Chief Marketing Officer

KatieKatie is the creative one! – a graphic and web designer who lives with her husband and two young children by the sea in North Norfolk, UK. Anything we get involved in that requires something looking nice, Katie will put it together…from websites and email design to social media portfolios, she does it all and more!

Katie brings a creative perspective to the business that is absolutely essential.

Derek Knaggs – 
Chief Technical Officer

DerekDerek is the main IT and systems guy, but he does not fit the typical stereotype…He is extremely client-friendly, an excellent problem solver and great team player!

Whether it’s finding solutions for system integrations, setting up telephone systems, playing with hardware or software, Derek is your man!

Derek is sport mad and plays Ultimate Frisbee in the summer months since he hates the cold. His passion for golf leads to many dreams about little white balls. Derek is loyal and hates letting people down, so usually doesn’t, unless of course there is live sport on TV.

Recruitment Reports No Franchisor Should Live Without

Download your FREE eBook


By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.


Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

Click to Calculate

Five Franchisee Recruitment Traps to Sidestep for Faster Growth

Download the Whitepaper


By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.


Franchisee Lead Generation Secrets Revealed

Download the eBook

By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.


The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory can make that happen quickly. By selecting the right franchisees, a franchisor lays the foundation for a high-quality, motivated franchise network. Franchisee profile To develop a great network, franchisors should first understand the kind of person...
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My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time, time, time. As an experienced franchise recruitment executive, I know about handling and qualifying leads on behalf of franchisors. Heck, I’ve been doing it successfully for over 12 years now. When I...
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How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate tracking and provides basic reports accessible from anywhere. A great solution gives you advanced lead import and tracking, lead scoring, lead email nurturing, email and website tracking, text messaging, lead generation budget analysis, task scheduling...
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