Why Are Qualified Prospects So Hard To Find?

Why Are Qualified Prospects So Hard To Find?

It’s the process, st**id
Ok, a bit of a wink, wink. Got your attention?

Think about it. The way we recruit franchisees hasn’t fundamentally changed in over 20 years. It’s mockingly called “dialing for dollars”.

Every day leads arrive, then a series of calls/emails/voicemails, we speak to just 30%, very few of those become Qualified Prospects. Uh oh, here comes the next batch of leads. Rinse; repeat.

So do you write off the leads you just paid for that didn’t connect? Do they roll over? Do they ever get worked properly? Not likely. If you weren’t aware before, now you see the problem.

In fact, our own work over a decade, confirms that most recruiters still spend about 43% of their productive hours chasing unqualified leads. That has to stop for results to change.

FPS has lived this nightmare. That’s why we developed Pro Prospector to help in our own recruitment efforts. And guess what. It works.

So, to get a different result, change the process that grinds down talented recruiters.

Recruitment Reports No Franchisor Should Live Without

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered; if available at all.

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Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

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Five Franchisee Recruitment Traps to Sidestep for Faster Growth

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

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Franchisee Lead Generation Secrets Revealed

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By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

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