Client Stories, Adventures and Results

Client Stories, Adventures and Results

Hwy 55

The leadership team at Hwy 55 Burgers Shakes & Fries was frustrated. Several years trying to generate and scale leads to catalyze a national expansion had yielded precious little for their significant investment of treasure and time. And of the leads they got, only a handful spoke with them month to month. Hardly enough to meet their expansion goals. They turned to Franchise Pipeline Solutions for a change.

Outcomes

  • From June to November, 984 new leads were generated from selected franchisee recruitment portals
  • Upon launch in June 2017, 6,230 archived leads up to four years old were put into a reactivation program
  • 107 leads or 10.46% showed medium-high interest in the Hwy 55 story
  • 282 archived leads or 4.5% reactivated and showed medium-high interest in the Hwy 55 story
  • A rich pipeline has begun developing for sales in late 2017 and into 2018
  • In just a few months, Hwy 55 signed one new master licensee and entered into agreements to open in seven international markets

TREND Transformations

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In 2015, Franchise Pipeline Solutions (FPS) was asked to rebuild Trend Transformation’s entire North American franchisee recruitment process using FPS unique recruitment methods and solutions, already successfully in use throughout the United Kingdom for five years. The effort involved revamping everything from lead generation budgets and programs, storytelling strategies (both online and email), lead qualification criteria and methods and how their recruitment pipeline would be managed step-by-step. Here’s their story.

Outcomes

  • 30x faster response to new leads than before
  • 60% improvement in Qualified Prospects
  • 50% improvement in new signed franchisees

Countrywide Signs

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Having established themselves as a viable business venture, Countrywide Signs had successfully gone through the process of becoming a franchise. The consultancy who helped them develop their franchise model had no real experience in how to find franchisees. Countrywide Signs was spending a lot of money in the wrong areas without success.

Countrywide Signs was introduced to Dug Aylen who specialized in franchisee recruitment. They had 6 franchisees at that time…9 years later they had 64…

Outcomes

  • Strong Network Lowest franchise failure rate in the country
  • Profit Generated additional royalties of $2 million
  • Re-engagement 30% of franchisees reunited from a lead list more than a year old

The Franchising Centre

 In 2012, The Franchising Centre carried out a comprehensive Mystery Shopping study on the franchisee recruitment processes of all active franchisors in the UK.

Two franchise companies stood head and shoulders above the rest as having the best approach, processes and solutions to communicating with franchise leads.

Having realized that Dugan Aylen was attached to both brands, one of the directors, Paul Monaghan initiated contact and a joint venture company was eventually formed called the Franchisee Recruitment Centre, adding a new division to The Franchising Centre…

Outcomes

  • Premier Recruiter a fully outsourced franchisee recruitment solution
  • Pro Prospector allows a franchisor’s internal franchisee recruitment team to work exclusively with Qualified Prospects rather than contacting every franchise lead

Recruitment Reports No Franchisor Should Live Without

Download your FREE eBook

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.

Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

Five Franchisee Recruitment Traps to Sidestep for Faster Growth

Download the Whitepaper

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

Franchisee Lead Generation Secrets Revealed

Download the eBook

By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory can make that happen quickly. By selecting the right...

My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time,...

How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate tracking and provides basic reports accessible from...
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