Improves Recruiter Productivity Up to 90% Month After Month
Improves Recruiter Productivity Up to 100% Month After Month
Get back 50 to 65 productive hours every month
Pro Prospector transitions your recruiting staff from chasing every incoming lead to working almost exclusively with Qualified Prospects.
Pro Prospector ensures that over time all leads receive information about your franchise opportunity. The good ones rise like cream to the top. We’ve got this.
All calls, emails and website visit behavior are tracked for each lead. The more a lead engages, the higher their score and rank. As a lead shows real interest, we see it, track it and act on it. And guess what! A lead can ask for a call any time. Once they meet our agreed-upon criteria a lead becomes a Qualified Prospect.
Pro Prospector frees up around 43% of in-house recruiter time now spent chasing “all leads” to find the few that can turn into Qualified Prospects.
So imagine 150 new leads come in. Your recruiter burns through time trying to find leads that can become Qualified Prospects. Let’s say, that’s 10 leads or 7%. Pro Prospector finds those 10 magical people. Now wouldn’t you rather have your talented recruiter working those 10 Qualified Prospects instead of simply trying to find them?
FPS research has shown that franchisors are, on average, only able to make direct contact with about 20%-30% of new leads. Most leads are abandoned within 15-30 workdays of the initial contact. Why? Because the next batch of leads just showed up.
A traditional lead qualification process isn’t producing the results it used to and it’s increasingly expensive to maintain. This emerging generation of franchise investors typically shows little to no desire to engage with a ‘recruiter’ until they’ve had an opportunity to thoroughly research a franchise offer on their own. Blame the internet, but this new buyer is here to stay.
Pro Prospector includes:
- Criteria for a Qualified Prospect
- Requirements (list) to gather existing story-telling assets including website, brochures, email and other content for use within Pro Prospector
- Pro Prospector high-level lead journey map
FPS Account Director
- An experienced franchisee recruitment consultant serving as a subject matter expert and a single point of contact.
Pipeline Management Setup
- All CRM, marketing automation, email and text marketing and website tracking.
- Individual lead tracking and scoring based on the person’s online activity (i.e. email clicks, pages visited, time on page, etc.)
- Individual lead scoring that assigns a value to what a lead does
- Full monthly reporting package
- Scheduled progress calls with FPS
Pro Prospector Management/Optimization
- Ongoing activity monitoring, analysis and reporting
- Ongoing optimization to achieve greater lead engagement
- Quarterly strategy review calls
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By Dug Aylen, Co-Founder & COO
These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.
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By Paul Keiser, Co-Founder and CEO
Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.
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By Dugan Aylen & Paul Keiser, Co-Founders
We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.