Automatically Finds Serious Leads and Delivers Them to Your Recruiters

Improves Recruiter Productivity Up to 100% Month After Month

Stop Chasing Bad Leads

Pro Prospector transitions the need for your franchisee recruiting staff to chase every incoming lead to working almost exclusively with serious leads.

Pro Prospector ensures that over time all leads receive information about your franchise opportunity. The serious ones rise like cream to the top. We’ve got this.

All behavior is tracked for each lead. The more a lead engages, the higher their score and rank. As a lead shows serious interest, we see it, track it and help you act on it. And guess what! A lead can automatically schedule a call with a recruiter any time.

Pro Prospector frees up around 43% of in-house recruiter time now spent chasing “all leads”.

So imagine 150 new leads come in. Your recruiter burns through time trying to find good leads. Pro Prospector automatically finds the 8-10% of leads showing serious interest. Now wouldn’t you rather have your talented recruiter working those serious leads instead of simply trying to find them?

FPS research has shown that franchisors are, on average, only able to make direct contact with about 20%-30% of new leads. Most leads are abandoned within 30-45 days of initial contact. Why? Because the next batch of leads just showed up.

A traditional lead qualification process isn’t producing the results it used to and it’s increasingly expensive to maintain. This emerging generation of franchise investors typically shows little to no desire to engage with a ‘recruiter’ until they’ve had an opportunity to thoroughly research a franchise offer on their own. Blame the internet, but this new buyer is here to stay.

Pro Prospector includes:

Readiness Roadmap

  1. Criteria for a serious lead
  2. Requirements (list) to gather existing story-telling assets including website, brochures, email and other content for use within Pro Prospector for email storytelling
  3. Pro Prospector high-level lead engagement map

FPS Account Director

  1. An experienced franchisee recruitment consultant serving as a subject matter expert and a single point of contact.

Pipeline Management Setup

  1. All CRM, marketing automation, email and text marketing and website tracking.
    • Individual lead tracking and scoring based on the lead’s online activity (i.e. email clicks, pages visited, time on page, etc.)
    • Individual lead scoring that assigns a value to what a lead does
  2. Reporting
    • Full monthly reporting package
    • Scheduled progress calls with FPS

Pro Prospector Management/Optimization

  1. Ongoing activity monitoring, analysis and reporting
  2. Ongoing optimization to achieve greater lead engagement
  3. Quarterly strategy review calls

Recruitment Reports No Franchisor Should Live Without

Download your FREE eBook

FPS_report_portfolio_coverNEW

By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.

Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

Five Franchisee Recruitment Traps to Sidestep for Faster Growth

Download the Whitepaper

FPS_report_portfolio_coverNEW

By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

Franchisee Lead Generation Secrets Revealed

Download the eBook

By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory can make that happen quickly. By selecting the right franchisees, a franchisor lays the foundation for a high-quality, motivated franchise network....

My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time, time, time. As an experienced franchise recruitment executive, I know about handling and qualifying...

How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate tracking and provides basic reports accessible from anywhere. A great solution gives you advanced lead import and tracking, lead scoring, lead email...
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