
Special Services
When we engage with a franchisor it’s usually because they’re frustrated with the results they get for the money and effort they put into finding new franchisees. However, while their frustrations are real, the source of them can be a bit more complex.
Over a decade of franchisee recruitment we’ve learned that managing an effective pipeline requires several related activities to harmonize together. They include:
- Franchisor story-telling that excites and persuades people to give you a serious look
- Investing lead generation budgets in the right places to create enough leads to meet your goals
- AI-driven pipeline management that automatically identifies interested people
Lead Generation Management
Ideal for franchisors with limited to no marketing support
Includes evaluation, placement and management of top of the pipeline lead generation concepts, messaging, channels and budget
Dedicated Franchise Recruitment Website
Ideal for franchisors who want to improve their online presence
Includes strategy, wireframe, copy, design of a dedicated recruitment website
Storytelling Edits and/or Development
Ideal for franchisors who want to augment their storytelling content using our strategic content template
Includes filling in story gaps to deliver the information most desired by serious people exploring online.