When we engage with a franchisor it’s usually because they’re frustrated with the results they get for the money and effort they put into finding new franchisees. However, while their frustrations are real, the source of them can be a bit more complex.
Over a decade of franchisee recruitment we’ve learned that managing an effective pipeline requires several related activities to harmonize together. They include:
- Franchise opportunity story-telling that excites and persuades people to give you a serious look
- Investing lead generation budgets in the right places to create enough new leads to meet your goals
- Recruitment methodologies that can identify serious leads
- Technology that only presents serious leads to your recruiters
Lead Generation Management
Ideal for franchisors with limited to no marketing support
Includes evaluation, placement and management of top of the pipeline lead generation concepts, messaging, channels and budget
Dedicated Franchise Recruitment Website
Ideal for franchisors who want to improve their online presence
Includes strategy, wireframe, copy, design of a dedicated recruitment website
Storytelling Edits and/or Development
Ideal for franchisors who want to augment their storytelling content using our strategic content template
Includes filling in story gaps to deliver the information most desired by people exploring online.
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By Dug Aylen, Co-Founder & COO
These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.
Download the Whitepaper
By Paul Keiser, Co-Founder and CEO
Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.
Download the eBook
By Dugan Aylen & Paul Keiser, Co-Founders
We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.