Special Services

Special Services

When we engage with a franchisor it’s usually because they’re frustrated with the results they get for the effort they put into finding new franchisees. However, while their frustrations are real the source of them can be a bit more complex.

Over a decade of franchisee recruitment we’ve learned that managing an effective pipeline requires several inter-related activities to fire in sync. They include:

  1. Franchise opportunity story-telling that excites and persuades people to give you a look
  2. Spending lead generation budgets in the right places to create enough new leads to meet your goals
  3. Recruitment methods that rapidly identify unqualified leads
  4. Solutions that only find and present Qualified Prospects to your recruiters

Our core solutions will produce new franchisees if you consistently generate new leads. If that’s a problem we can help.

In those situations, we help Clients develop the marketing assets needed to sustain a strong recruitment pipeline. We improve and manage lead generation programs, build dedicated recruitment microsites and fill in storytelling gaps to make sure Qualified Prospects get your whole story.

Lead Generation Management


Ideal for franchisors with limited to no marketing support
Includes evaluation, placement and management of top of the pipeline lead generation concepts, messaging, channels and budget

Dedicated Franchise Recruitment Website

Ideal for franchisors who want to rethink their story and its online presentation 
Includes strategy, wireframe, copy, design of a dedicated recruitment website

Storytelling Edits and/or Development

Ideal for franchisors who want to augment their storytelling content using our strategic content template
Includes filling in story gaps to deliver the information most desired by people exploring online.

Recruitment Reports No Franchisor Should Live Without

Download your FREE eBook

FPS_report_portfolio_coverNEW

By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.

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Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

Click to Calculate

Five Franchisee Recruitment Traps to Sidestep for Faster Growth

Download the Whitepaper

FPS_report_portfolio_coverNEW

By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

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Franchisee Lead Generation Secrets Revealed

Download the eBook

By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

Download

The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory...
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My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes...
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How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate...
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