Without Great Storytelling Fewer Franchisee Agreements Get Signed

Without Great Storytelling Fewer Franchisee Agreements Get Signed

Serious prospects look for 3 things online.
Do you satisfy them?

Most serious prospects exploring online expect the same great experience from you that they get from major online retailers: complete information, reviews (owner stories), costs and how to buy.

That means creating the right online experience to build trust, confidence and credibility for your franchise is essential. If not, your potential Qualified Prospect moves on. Another lost opportunity.

Qualified Prospects hold real power. Whether you like it or not, franchisors must first “audition” for a Qualified Prospect. And that’s before they ever get into your recruitment pipeline. So to move a Qualified Prospect from anonymous to known you’ve got to do all three of these things very well…

1. Answer this: “what’s in it for me?” How many franchise stories have you read that are all about you? Oh yes, and buried deep in the words somewhere is how all you do benefits your franchisee. A truly qualified prospect wants to quickly understand how they’d benefit aligning their world with yours.

That focus should lead every aspect of your story. Once you’ve got the order right ask yourself: Do you tell your whole story or hold back? Is your story easy to understand? Is it filled with indecipherable gobbledygook? Does your story showcase the great things you do for your franchisees?

2. Answer this: “can I find it all here?” Does your story deliver a great experience?  Can a Qualified Prospect easily find the information they want? Do they run into artificial barriers? Do you prematurely force financial disclosures or phone calls to learn more? Is your story logically organized? Do you give a Qualified Prospect many reasons to move forward with you?

3. Answer this: “Does your online presence inspire confidence?” Does your website draw visitors in? Is your navigation intuitive? Do all the links work? Are pages uncluttered and easy to scan? Do you use video?

Telling a great story is a challenge. If your online story is weak, then it doubles or triples the budget needed to generate enough leads to meet your recruitment goals. Fix it and you have a fighting chance to compete for Qualified Prospects. And we’ll help you find them.

Recruitment Reports No Franchisor Should Live Without

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.

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Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

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Five Franchisee Recruitment Traps to Sidestep for Faster Growth

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

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Franchisee Lead Generation Secrets Revealed

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By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

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The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory can make that happen quickly. By selecting the right...
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My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time,...
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How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate tracking and provides basic reports accessible from...
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