Serious Leads Bypass Brands with Poor Storytelling
Without Great Storytelling Fewer Franchisee Agreements Get Signed
Serious leads look for 3 things online.
Do you satisfy them?
Most serious leads expect the same great experience from you that they get from major online retailers: complete information, reviews (owner stories), costs and how to buy.
That means creating a great online story that builds trust, confidence and credibility for your franchise brand is essential. If not, your potential serious lead moves on…a lost opportunity.
Serious leads hold real power. Your online story is your first “audition”. And that’s before they ever contact you. So to move a franchisee lead from curious to serious, your story has got to do these three things very well…
2. Answer: “is everything here?” Is your story complete? Can a serious lead easily find the information they want? Do you set up artificial barriers to information? Do you prematurely ask for financial disclosures or phone calls to “get the good stuff?” Do you give a serious lead many reasons to contact you? Is your story easy to understand or filled with indecipherable gobbledygook? Does your story showcase the great things you do for your franchisees to relieve their anxiety?
3. Answer: “Does your story inspire trust, confidence and credibility?” Does your story draw visitors in? Is information easy to find? Do all the links work? Are pages uncluttered, easy to scan and include video? Little things count most in building trust, confidence and crediiblity in the early research phase with a serious lead.
Telling a great story is challenging. If your online story is weak then you can’t attract enough serious leads. That then doubles or triples the budget needed to find enough serious leads to meet your franchisee recruitment goals. Give yourself a fighting chance to attract serious leads. And we’ll help you automate finding them.
Recruitment Reports No Franchisor Should Live Without
Download your FREE eBook
By Dug Aylen, Co-Founder & COO
These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.
Accelerate Franchisee Growth…Expand Faster
How many more new franchisees would you like?
Discover the impact faster growth can have on your franchise brand in just 2 simple steps…
Five Franchisee Recruitment Traps to Sidestep for Faster Growth
Download the Whitepaper
By Paul Keiser, Co-Founder and CEO
Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.
Franchisee Lead Generation Secrets Revealed
Download the eBook
By Dugan Aylen & Paul Keiser, Co-Founders
We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.