Map A Story That Encourages Engagement

Map A Story That Encourages Engagement

Qualified Prospects won’t work hard to piece your
story together

Don’t force them to. A great story, if not carefully organized and mapped out, is confusing. And confusion encourages a Qualified Prospect to move on. Your challenge is to fashion an invisible “guiding hand” for a Qualified Prospect. You draw the lines but they color wherever they want first.

Make sure the opportunity topics you select are easy to understand. Guessing slows down the education process.

Adding simple “why should I care” context to your story will position you favorably with other opportunities on their radar. You’ll be inside your Qualified Prospect’s head; guiding them to a conclusion to engage in their best interest.

Make it easy for a Qualified Prospect to engage directly with you at a time of their choosing. That means resisting the persistent urge to prematurely demand too much information and too much personal contact too soon. A Qualified Prospect knows the difference between being pushed, being sold and learning. Avoid the temptation to sell.

At first, all this may seem counterintuitive. But a well-executed, self-guided online experience will produce more Qualified Prospects. The twist: it’s when they’re ready; not you. In fact, a great online experience often pre-sells your entire concept before they engage with you.

View our Great Storytelling Checklist and see how you stack up. If we can help, let us know.

Recruitment Reports No Franchisor Should Live Without

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.


Accelerate Franchisee Growth…Expand Faster

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Five Franchisee Recruitment Traps to Sidestep for Faster Growth

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.


Franchisee Lead Generation Secrets Revealed

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By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.