Create An Immersive Story. Hold Nothing Back

Create An Immersive Story. Hold Nothing Back

Lead with the franchisee benefits of what you do

We’re all drawn to making the conversation about us. But consider the quiet person you chatted with who asked a few questions, got you talking about yourself and said little. Most people walk away from an encounter like that and think, “that sure was one smart, insightful, interesting person.” They made the conversation about you; not them.

That’s the way you should tell your story. Satisfy “what’s in it for me” questions and you’ll set a deep hook.

A great story is insightful and relevant to a Qualified Prospect. A great story draws Qualified Prospects in and captures their attention. When you write a great story make sure it appears everywhere. Tell your story in brochures, sales sheets, videos, the Franchise Disclosure Document, direct mail, on the phone, email campaigns, webinars and presentations and blog posts.

Searching for a great franchise opportunity is just like shopping for any other high-end good or service. A serious buyer, with intent, will thoroughly research available options. Then develop a short list to dive into. You want them to immerse themselves in your story; and ultimately short-list you.

Common information Qualified Prospects expect to find online include…

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Great Storytelling Checklist

There are many storytelling methods governed by a few core principles. A great franchise brand story should include the content listed below. It empowers visitors to educate themselves before making contact. Research shows this is what they want. Brands that give it to them end up having more and better qualified conversations.

Answer these questions:


Storytelling Topics


Download our Great Storytelling Checklist and see how you stack up. If we can help, let us know.

Recruitment Reports No Franchisor Should Live Without

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered; if available at all.


Accelerate Franchisee Growth…Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in just 2 simple steps…

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Five Franchisee Recruitment Traps to Sidestep for Faster Growth

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.


Franchisee Lead Generation Secrets Revealed

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By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade’s lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.


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My 12-Year Journey to Great Recruitment Pipeline Management

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time,...
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How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

A great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do you stand? A good solution will import online leads automatically, and then send out follow-up emails. A better solution adds notes, email send and open rate tracking and provides basic reports accessible from...
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