Granite Transformations began in Perth, Australia in 1996. After 5 years of successful growth in Australia and New Zealand through franchising, the firm launched into the USA in 2001, followed quickly by the UK in 2004.The entire product range is now available through over 150 franchisees worldwide with impressive revenues totalling over $200 million.

In 2014, Granite Transformations undertook a global brand identity change and refresh, the most prominent feature of which is a new name: TREND Transformations.

“How it’s working for me”

“I spent a good chunk of every day manually entering every new lead into an older system; then calling to reach them.

With an average of 10 leads a day, this may seem an easy way to handle things, but with a “speak to” rate of less than 30%, this meant I was only talking to 2 or 3 leads a day and leaving messages and emails for the other 7 or 8.

I’d guess I was spending about 30 minutes a month just trying to speak to each one of these 200 leads. When we documented this effort it came out around 48% of my work time.

This process of call-leave voicemail-send email and repeat soon meant I wasn’t able to keep up with the build up of uncontacted leads, so I simply had to give up after 3 attempts to have a chance of keeping up with the new leads coming in.

FPS Pro Prospector has transformed the way I work. Now I rarely deal with unqualified leads unless they’re calling me cold. Pro Prospector has eliminated most of the drudgery of franchise recruitment from my work life.

Now instead, as FPS assured me, I find my days filled with long and productive conversations with Qualified Prospects. And I’m signing more too.”

– Mike Mallory, VP of Franchise Development, TREND Transformations