Own, run or finance a franchise? Avoid these 5 common traps that stall or kill unit growth 1. Firing Your Recruiter The #1 trap is often the least true. But it’s the easiest for a brand to feel good about; it’s quick, decisive but often the wrong choice. Can there be that many bad recruiters in franchising? Not likely. If slow growth is your problem, our experience says look at your franchisee recruitment process first. Just ask your recruiter. If they're candid, they'll tell you what's...

Signing new franchisees is very much a numbers game. However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally recognized brand. Recruiting great franchisees to cover every available territory can make that happen quickly. By selecting the right franchisees, a franchisor lays the foundation for a high-quality, motivated franchise network....

It takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call + voicemail + email. The more personalized your message(s) to the new lead the longer it takes to think it through and make it relevant. Time, time, time. As an experienced franchise recruitment executive, I know about handling and qualifying...