International Outbound Process
Are you considering expanding your business into international markets or have you been contacted by someone who wants to take your business concept into another country? If so, you should certainly consider franchising as an option.
If you haven’t yet read the previous pages they’ll give you insights into the options available to you.
There’s no single ‘right way’ to franchise internationally but there will be a right way for your specific business and we’ll be able to help and advise you on how to develop this.
The International Outbound Process Breakdown
On this page we’ll give you an insight into some of the choices you’ll need to make and some of the activities in which you’ll become involved.
As with all International Expansion projects the first stage is to have an initial discussion on what you’re hoping to achieve. This is most often a “zoom” or telephone conversation depending on preference and availability. This is a fee-free and no-obligation discussion which will give us both the opportunity to learn about each other’s hopes and aspirations and will give guidance and advice on whether to proceed to the next stage.
If both parties feel there is value in moving forward to explore the opportunity, the next stage is to begin the process of developing the outline strategy for an international franchise development program. This will, in broad terms, look at the How? Where? and When? of the process.
We’ll look at the concept which you wish to take to the international market and consider whether any part of your business will need to be adapted to meet the requirements of your target markets. These might include both cultural and legislative issues. We’ll also consider which option will be best suited to different markets; that is whether to adopt Master Franchising, Area Development or Direct Franchising.
The next stage will be to consider which countries you should target first if you should have several target territories. Again, cultural and legislative conditions may favor some markets rather than others.
Finally, we will agree a timetable with you for moving the project forward to completion.
Structuring the Offer
Depending on which structure will be adopted for the franchise model, a franchisee profile will be created which will identify the attributes of the person or the company that’ll make a suitable franchisee. Consideration will be given to their business background and experience and their ability to invest in the franchise. Marketing activity will be directed to place the opportunity in front of these potential franchisees.
Preparing Marketing Materials
Once the franchisee profile has been agreed marketing materials will be developed to present the offer. These will include a custom web-site outlining the opportunity and an initial Agreement/Prospectus. Each of these will also form the basis of the process to recruit sub-franchisees. Other documentation will be prepared to present further information to potential franchisees during the recruitment process ensuring that full disclosure is given prior to any Franchise Agreement being signed.