A Unique Solution that Focuses Recruiter Time & Attention on Interested People
Stop Chasing Bad Leads
Pro Prospector transitions the need for your franchisee developer to chase every incoming lead to working almost exclusively with serious leads. Or you can hire us to do it for you.
Pro Prospector ensures that from Day One forward all leads receive your franchise brand story. The serious ones rise like cream to the top. We’ve got this.
All behavior is tracked for each lead. The more a lead engages, the higher their score and rank. As a lead shows serious interest, we see it, track it and help you act on it. And guess what! When a lead completes their research they can schedule a call with you any time.
Pro Prospector frees up around 43% of in-house developer time now spent chasing “all leads”. If you outsource with us the time-savings are even higher.
So imagine 150 new leads come in. Your recruiter burns through time trying to find good leads. Pro Prospector automatically finds the 5-10% of leads showing serious interest. Now wouldn’t you rather have your talented recruiter working those serious leads instead of simply trying to find them?
FPS research has shown that franchisors are, on average, only able to make live contact with between 20%-30% of most new leads. Most leads are abandoned within 30-45 days of initial contact. Why? Because the next batch of leads just showed up.
A traditional lead qualification process isn’t producing the results it used to and it’s increasingly expensive to maintain. This emerging generation of franchise investors typically shows little to no desire to engage with a ‘developer’ until they’ve had an opportunity to thoroughly research a franchise offer on their own. Blame the internet, but this new buyer is here to stay.
Pro Prospector includes:
- Criteria for a serious lead
- Requirements (list) to gather existing story-telling assets including website, brochures, email and other content for use within Pro Prospector for storytelling
- Pro Prospector high-level lead engagement map
FPS Account Director
- An experienced franchisee recruitment consultant serving as a subject matter expert and a single point of contact.
Pipeline Management Setup
- All CRM, marketing automation, email and text marketing and website tracking.
- Individual lead tracking and scoring based on a lead’s online activity (i.e. email clicks, pages visited, time on page, etc.)
- Behavioral variable lead scoring that assigns a value to what a lead actually does
- Full reporting package
- Regular progress calls with FPS
Pro Prospector Management/Optimization
- Ongoing activity monitoring, analysis and reporting
- Ongoing optimization to achieve greater lead engagement
- Strategy reviews
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By Dug Aylen, Co-Founder & COO
These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.
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By Paul Keiser, Co-Founder and CEO
Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.
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By Dugan Aylen & Paul Keiser, Co-Founders
We’ve compiled over a decade's lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.
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Integrated CRM and marketing automation solutions for startups, young and emerging franchise brands and franchise brokers with an emphasis on "personal branding".