Create An Immersive Story So Interested People Can “See” Themselves in Their Franchise

Lead with the franchisee benefits of what you do

We’re all drawn to making the conversation about us. But consider the quiet person you chatted with who asked a few questions, got you talking about yourself and said little. Most people walk away from an encounter like that and think, “that sure was one interesting person.” They made the conversation about you; not them.

That’s the way you should tell your franchise brand story. Satisfy “what’s in it for me” questions and you’ll set a deep hook with serious leads.

A great story is insightful and relevant to a serious lead. A great story draws serious leads in and captures their attention. When you write a great story online make sure it appears everywhere. Tell your story in brochures, sales sheets, videos, the Franchise Disclosure Document, direct mail, on the phone, email and text campaigns, webinars and presentations and blog posts. You get the picture.

Searching for a great franchise opportunity is just like shopping for any other high-end good or service. A serious lead, with intent, will thoroughly research multiple brands. In fact, 65% of a serious lead’s research is already done before they decide to contact you. Make sure your serious leads immerse themselves in your story; and ultimately short-list you.

Common information Qualified Prospects expect to find online include…

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Great Storytelling Checklist

There are many storytelling methods governed by a few core principles. A great franchise brand story should include the content listed below. It empowers visitors to educate themselves before making contact. Research shows this is what they want. Brands that give it to them end up attracting serious leads that move into serious conversations.

Answer these questions:

storytelling-questions

Storytelling Topics

storytelling

Download our Great Storytelling Checklist and see how you stack up. If we can help, let us know.

Recruitment Reports No Franchisor Should Live Without

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By Dug Aylen, Co-Founder & COO

These reports showcase important aspects of recruitment pipeline activity. These critical performance metrics are often scattered;
if available at all.

Accelerate Franchisee Growth…Expand Faster

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Discover the impact faster growth can have on your franchise brand in a few simple steps...

Five Franchisee Recruitment Traps to Sidestep for Faster Growth

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By Paul Keiser, Co-Founder and CEO

Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.

Franchisee Lead Generation Secrets Revealed

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By Dugan Aylen & Paul Keiser, Co-Founders

We’ve compiled over a decade's lessons learned on how to work effectively with franchisee lead generation portals. Download our eBook and find out how portals can deliver better results for you.

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